May, 2010

Summer With Fresh and Easy!

My display of Fresh & Easy YUM!

I LOVE it when I get a new Fresh & Easy delivery to my po box. I know there’s some awesome stuff inside and, of course, I get to brag about it and share the info with my friends. Then, I get to EAT it!!

The fine folks at Fresh and Easy are helping us get ready for all those summer barbecues with grill packs, chips, buns, condiments, cookies, booze and more! YEAH!
For under $10, grab a ready-to-throw-on-the-grill “Grill Pack” that includes nearly five pounds of hamburgers, chili-seasonsed chicken and Italian sausages. Top them off with the basics like Fresh and Easy’s organic ketchup, yellow mustard or Original BBQ Sauce, all for under $3 each!
Then toss your meaty McMeaterson on a Gourmet Wheat Hamburger Bun ($2.99) – baked daily at Il Fornaio, btw – and grab a handful of F&E Malt Vinegar & Sea Salt Kettle Chips and VOILA!!!! You have some serious kind of yum for social noshing.
Aubrey’s a fan of Fresh & Easy!
I also got a small vat of F&E Soft Cranberry Oatmeal Cookies with Walnuts ($2.99) and a bottle of The Vine Yard Pinot Gris ($6.99). I have yet to crack the bottle of wine and the cookies were ok, but I have to say the Malt Vinegar & Sea Salt Kettle Chips ($1.49) are some of the best I’ve ever had. You can really taste the malt flavor of the vinegar and they have just the right amount of tangy bite. Surprisingly, my 3 year old daughter even loved them, so we have another new favorite to add to our F&E list of loves!
As usual, I can never say enough about Fresh & Easy. They are absolutely, hands down, my favorite grocery store on the planet and I can’t wait for them to expand around the US so more of my friends and family can experience the love.
For those of you lucky enough to be here in SoCal, Fresh and Easy is partnering with award winning Grill Expert Neil Strawder (aka Bigmista) at four of their store locations to kick off the grilling season with special grilling tips and recipes and the first 100 people will receive a free reusable bag!
Fri, June 4, 5-pm
Fresh & Easy
4211 Eagle Rock Blvd, L.A. 90065
Fri, July 30, 5-7pm
Fresh & Easy
10930 Rosecrans Ave, Norwalk 90650
Sat, Aug 21, 4-6pm
Fresh & Easy
2121 W Main St, Suite 300, Alhambra 91801
Sat, Aug 28, 4-6pm
Fresh & Easy
19350-A W Nordhoff St, Northridge 91324


Leave Your Comment

  1. Eric says:

    Wow, that all looks so good! Is F&E actually a grocery store, or is it more like those stores that premake meals and let you cook/heat/serve them? The latter never really took off around here.

  2. Amy Anderson says:

    Hi eric- It's a real grocery store. I don't know what stores you have in your area, but I describe it to people as Trader Joe's meets Whole Foods, but cheaper and better! They have green initiative buildings – no frills, using natural light and auto dimming LED lights in the store, cement floors, night shades on the cooler cases to keep energy costs down, etc. Keeps food costs down. They use only eco friendly cleaners to clean their stores and all display materials are made from reused/recycled materials. They have their own brands of foods (as you see here) and none of their own products have artificial colors, flavors or trans fats. Also, their main distribution center in Cali is solar powered and is one of the largest solar panel installations in N America. I could go on and on about this company, but I really do believe they care and are doing easy things to make a difference for their customers, communities and environment.

    Oh and they do have a great line of permade meals in addition to regular groceries!

  3. Eric says:

    Hey Ms. Anderson,
    "My area" is actually a college town right now, but at home there are several Trader Joe's stores, so I'm familiar with the concept. I like Trader Joe's; they usually have some great stuff, though it's sometimes a little bit pricier than "normal" foods. Glad to hear about all of F&E's green initiatives! It sounds like they're doing a great job of supplying good food and lots of environmental responsibility. It's nice to hear about a company doing good for a change!

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