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May, 2010

Summer With Fresh and Easy!

My display of Fresh & Easy YUM!

I LOVE it when I get a new Fresh & Easy delivery to my po box. I know there’s some awesome stuff inside and, of course, I get to brag about it and share the info with my friends. Then, I get to EAT it!!

The fine folks at Fresh and Easy are helping us get ready for all those summer barbecues with grill packs, chips, buns, condiments, cookies, booze and more! YEAH!
For under $10, grab a ready-to-throw-on-the-grill “Grill Pack” that includes nearly five pounds of hamburgers, chili-seasonsed chicken and Italian sausages. Top them off with the basics like Fresh and Easy’s organic ketchup, yellow mustard or Original BBQ Sauce, all for under $3 each!
Then toss your meaty McMeaterson on a Gourmet Wheat Hamburger Bun ($2.99) – baked daily at Il Fornaio, btw – and grab a handful of F&E Malt Vinegar & Sea Salt Kettle Chips and VOILA!!!! You have some serious kind of yum for social noshing.
Aubrey’s a fan of Fresh & Easy!
I also got a small vat of F&E Soft Cranberry Oatmeal Cookies with Walnuts ($2.99) and a bottle of The Vine Yard Pinot Gris ($6.99). I have yet to crack the bottle of wine and the cookies were ok, but I have to say the Malt Vinegar & Sea Salt Kettle Chips ($1.49) are some of the best I’ve ever had. You can really taste the malt flavor of the vinegar and they have just the right amount of tangy bite. Surprisingly, my 3 year old daughter even loved them, so we have another new favorite to add to our F&E list of loves!
As usual, I can never say enough about Fresh & Easy. They are absolutely, hands down, my favorite grocery store on the planet and I can’t wait for them to expand around the US so more of my friends and family can experience the love.
For those of you lucky enough to be here in SoCal, Fresh and Easy is partnering with award winning Grill Expert Neil Strawder (aka Bigmista) at four of their store locations to kick off the grilling season with special grilling tips and recipes and the first 100 people will receive a free reusable bag!
Fri, June 4, 5-pm
Fresh & Easy
4211 Eagle Rock Blvd, L.A. 90065
Fri, July 30, 5-7pm
Fresh & Easy
10930 Rosecrans Ave, Norwalk 90650
Sat, Aug 21, 4-6pm
Fresh & Easy
2121 W Main St, Suite 300, Alhambra 91801
Sat, Aug 28, 4-6pm
Fresh & Easy
19350-A W Nordhoff St, Northridge 91324

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Apr, 2010

Eating WELL at Fresh & Easy!

Bloggers at Fresh and Easy

My readers know how much I LOVE Fresh & Easy and for those of you not in California, Arizona or Nevada, I really hope they decide to open a store in your hood soon. They’re such a great company and I’m happy to support them!

Last night, a group of local writers/bloggers were invited to the Fresh and Easy offices in El Segundo for a tasting party, introducing their new EatWell line of prepared, individual meals, soups, salads, sandwiches and sushi. If you’re one of those people eating a microwaved Lean Cuisine or Lean Pocket every day for lunch at the office, listen up! Fresh and Easy is pioneering a new way of daily eating that is convenient, REAL food on the go. Grab and go meals that aren’t frozen, all natural and no preservatives.

Based on a 2000 calorie diet, these meals have limited calories, sodium and fat while still providing taste and filling portions. Yes, people, it can be done so why settle for crap? With prices ranging from $1.99 – $4.99 you have no excuses. Jamie Oliver is revolutionizing school meals, you can revolutionize yours!

Mmmmmm! Food!

We were treated to a lovely sampling of seven of the seventeen new EatWell items that will launch next week on April 7:
– Arroz con Pollo
– Creamy Basil Chicken
– Bruschetta Chicken
– Teriyaki Salmon
– Turkey Chili
– Spicy Tuna Sushi Square
– Veggie Hummus Wrap

They even had nice plates & silverware

I can honestly say that every single item was delicious! The Spicy Tuna Sushi and Teriyaki Salmon were among the best tasting items, however, I do have some concerns over the seafood suppliers – not just for Fresh and Easy – but from any grocery store and restaurant. Most shrimp that we eat is farmed in Asia and is full of anti-biotics and most of the salmon we eat is farmed as well which contributes to the destruction of our oceans and total ecosystem. Wild salmon is healthier than farmed salmon but is being fished to near extinction. We are destroying our oceans! OK, this is a whole other blog entry, but you can read more about salmon here and about the overfishing of our oceans at EndOfTheLine.com.

Bottom line, I personally, would not purchase the seafood items, nor do I eat seafood in restaurants anymore unless I know it’s a sustainable seafood that’s not endangered or farmed. As much as I love Fresh and Easy, I hope that they will put some consideration into the sustainability and healthfulness of the seafood they choose. It’s a really serious issue and they’ve been outstanding leaders in other eco/green/health areas. I LOVE seafood, but I love the ocean and the 70% of the oxygen it supplies us even more!

So back to the EatWell line. The chicken dishes were great. The Veggie Hummus wrap was awesome and fresh. Fresh and Easy hummus is one my daughter’s and my favorite. Yum! The list of new items also includes a few I can’t wait to try, like Singapore Noodles and the Veggie Breakfast Bowl! Cool, huh?

Please visit Fresh and Easy and check out their new Eat Well products. Americans are obese and diseased and I firmly believe it’s mainly because of the “food” we eat. Or actually, the real food we are not eating. It’s time Americans realize we have real, healthy, delicious food options and we should demand that our stores do better. Enough is enough folks! Thanks Fresh and Easy for taking the lead!

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Jan, 2010

Valentine's Day Is Coming - Are you Fresh & Easy (& cheap)?
OK, more Fresh & Easy! Since I was so freakin‘ slow getting my post about the holiday treats up, I wanted to get my Valentine’s Day treat post up right away. Why? Because I love Fresh & Easy and I’m pretty sure I can convert you too.
F&E just sent me two boxes of their special V-Day nosh and wines and once again they have some really great treats available for you at amazing prices! Check out these products and the other great stuff they have and you won’t even have to tell your sweetheart you didn’t spend a fortune.
Here’s the loot in order from L-R:
Fresh and Easy Snickerdoodle Cookies – $2.59/8 ct
As much as I hate to admit it, these snickerdooodles are almost as good as mine and I’m a damn good baker. Because of my status as Damn Good Baker, I usually can’t stand store bought cookies. The kind that come from the grocery store bakery are usually the worst – dry and flavorless – but these are really really good! They are chewy and just the right amount of buttery/cinnamony/sugary/sweet. Buy them.
Montcadi Cava Rose – $6.99 (on sale for $4.99)
I haven’t opened either of these bottles yet, but trust me, I will. This is a rose sparkling wine that was a recent Double Gold winner at the San Francisco International Wine Competition. Get it while it’s only 5 bucks before it goes to it’s outrageous regular price of 7 bucks. Bwahahaha!
McGuigan Hand Made Barossa Shiraz – $12.99 (on sale for $8.99)
This is an Australian wine that is described as going well with red meats or strong cheeses. I haven’t met a strong cheese I didn’t like, so I have plans for this bottle.
Sweet Boutique Gourmet Swiss Truffles – $3.99/6.3 oz
This seems to be a milk and dark chocolate copy cat of the amazing Lindt Lindor Truffles and the good news is they are almost as delicious and for about half the price. My ball split in half when I bit into it, but the chocolate was nice and smooth and tasty.
Fresh and Easy One Huge Hunk Chocolate Bar w Pecans & Fruit – $4.29/14 oz
OK, this one is pretty self explanatory and how can you NOT buy something chocolate named “One Huge Hunk”? Go for it.
You really should stop in to your local F&E if you live in Cali, Arizona or Nevada. You’ll be glad you did. And if I haven’t raved enough, here’s something else, non-food, that I love about F&E… click here to read about their green building initiatives. Helping the environment and saving you money – ahhhh. Refreshing!

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